The AFC through new intiatives including the ICD Interactive Media Fund aims to encourage professional development of film and television practitioners and digital media producers to engage with interactive content for online and broadband applications.

Fostering an understanding within the filmmaking and digital media production community of the current and future potential for the development of interactive content, Drew Macrae provided an overview of the AFC current role and how it aims to postion Australian content creators to respond to emergent and developing technologies and markets.