We generate money by serving Google text advertisments on a network of hidden Websites. With this money we automatically buy Google shares. We buy Google via their own advertisment! Google eats itself - but in the end "we" own it! By establishing this model we deconstruct the new global advertisment mechanisms by rendering them into a surreal click-based economic model. Google Will Eat Itself has been exhibited in Galleries and Museums around the globe (The Premiese Gallery Johannesburg, Neurotitan Gallery Berlin, Museu de Arte Moderna de São Paulo). Upcoming shows: Transmediale 06 Berlin, Overgaden Contemporary Art Institute Copenhagen, Hartware HMVK Dortmund, Kunsthalle Hamburg, Hamburg, New Museum New York.